Privacy Policy

Last updated 24 September 2026

This Privacy Policy describes how Tagged GU LLC, an Indiana limited liability company (“Tagged GU,” “we,” “us” or “our”), collects, uses and discloses information in connection with taggedgu.com and any related sites, applications, features and services (the “Service”). It forms part of our Terms of Service.

1. Information we collect

We collect the following categories of information:

Identifiers and contact information — such as email address and any name you provide.
Account and authentication information — such as credentials in hashed form, sign-in and session records, and account status and settings.
Information you submit — such as requests for access, corrections, feedback, notes about your collecting interests, and the content of communications with us.
Usage and activity information — such as pages and features used, searches and filters run, saved items, interactions, performance and error information.
Device and technical information — such as IP address, browser and device characteristics, and information recorded in server logs by us or our suppliers.

We collect this information from you directly, automatically through your use of the Service, and from suppliers acting on our behalf. Providing some information is optional; some is necessary to use the Service.

2. How we use information

We may use the information we collect for the following purposes:

to provide, operate, maintain and administer the Service, including accounts and access;
to enable features you use, including search, saved searches, alerts and similar functionality;
to measure, analyse and improve the Service, and to develop new features and services;
to communicate with you, including service messages, invitations and responses to your enquiries;
to send you other communications where you have asked for them or where otherwise permitted by law, subject to your right to opt out;
to protect the Service, our users, our suppliers and our sources, including for security, anti-abuse, anti-fraud and enforcement purposes;
to comply with law and to establish, exercise or defend legal claims; and
to create aggregated or de-identified information, which we may use and disclose for any purpose.

Where the UK or EU General Data Protection Regulation applies, we rely on the performance of our contract with you, our legitimate interests in operating and protecting the Service, your consent where we ask for it, and compliance with legal obligations.

3. Advertising and profiling

We do not sell your personal information, and we do not disclose to other users, dealers, auction houses or other third parties what you have searched for or viewed in a form that identifies you. If we introduce advertising, sponsorship or affiliate arrangements, we will update this Policy and obtain consent where required by law.

4. How we disclose information

We may disclose information:

to suppliers and service providers who process information on our behalf, including those providing hosting, database and authentication, email delivery and forwarding, measurement, security and support services;
to professional advisers, insurers and auditors;
where required or permitted by law, legal process or governmental request, or to protect the rights, property or safety of any person;
in connection with any merger, financing, acquisition, reorganisation or sale of assets, or during negotiations for any of the foregoing; and
with your consent or at your direction.

Our suppliers may change from time to time and are generally located in the United States.

5. Artificial intelligence

We use third-party artificial intelligence services to help process and classify auction listings and related public information. We do not provide account information or the content of your communications with us to such services for that purpose.

6. Cookies and similar technologies

We use cookies and similar technologies that are necessary to operate the Service, including to keep you signed in. We may in future use analytics or similar technologies to measure use of the Service. Where consent is required by law for any non-essential technology, we will obtain it before that technology is used.

7. Retention

We retain information for as long as reasonably necessary for the purposes described in this Policy, including to operate the Service, maintain accounts, comply with legal obligations, resolve disputes, prevent abuse, and establish or defend legal claims. Retention periods vary according to the nature of the information and the purpose for which it is held.

8. Security

We maintain technical and organisational measures intended to protect information against unauthorised access, loss and misuse. No method of transmission or storage is completely secure, and we do not warrant that information will always remain secure.

9. Your rights and choices

Depending on where you live, you may have rights in respect of your personal information, including rights to access, correct, delete, restrict or object to processing, to portability, and to withdraw consent. To make a request, contact policy@taggedgu.com. We may need to verify your identity, and we will respond within the time required by applicable law. You will not be treated differently for exercising these rights.

You may unsubscribe from non-essential email at any time using the link in those messages. We may continue to send service messages relating to your account.

California residents: we do not sell or share personal information as those terms are defined under the California Consumer Privacy Act, and we do not use sensitive personal information for purposes requiring a right to limit.

10. Children

The Service is intended for persons aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has provided information to us, contact us and we will take appropriate steps to delete it.

11. International users

The Service is operated from the United States, and information we collect is processed and stored there and in other countries where our suppliers operate. Those countries may have data protection laws different from those in your jurisdiction. By using the Service you understand that your information may be transferred to and processed in such countries.

12. Changes to this Policy

We may amend this Policy at any time by posting the amended version on the Service and updating the date above. Amendments take effect when posted unless stated otherwise. Where required by law, we will provide additional notice or obtain consent.

13. Contact

Tagged GU LLC · policy@taggedgu.com